About Useful Story Design
People purchase products, but buy stories.
Useful Story Design is built on one, simple idea -- well told stories sell. Whether its a book that touches a reader's dreams or branded content that goes beyond product offerings to capture loyalty, alignment and a disproportionate share of attention, stories have moved humans to action since the beginning of time.
Format follows function.
Story Design is about using stories to solve problems. We start with challenges, not ideas, and design stories around desired results, letting format follow function. From elevator pitches to feature-length documentaries, we believe a good story can be told many ways.
Think like a strategist, create like an artist.
We blend a lifetime of creating stories with deep experience in digital marketing, content strategy and presentation design to help make your story work harder for your bottom line. Art and science, strategy and craft, always putting service first.
Nice to meet you.
I'm Craig Heimbuch.
I've spent my life telling stories.
As an award-winning journalist, author and ghostwriter, agency leader, award-winning content strategist and Chief Creative Officer, I've learned first hand that the best stories connect unmet needs to measurable results and would love to help your story work harder.